Johnson & Johnson
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Client
bebe is a German cosmetics brand, which was taken over in 1986 by Johnson & Johnson, a global US pharmaceutical and consumer goods manufacturer.
Industry
Beauty
Mission
Development of different campaigns based on core Brands such as Kids, Young Care and a more mature target group with bebe MORE.
Strategy
TVC endings, Storyboards, Billboards and the staging of the product presentation in general was meant to bring in a logical Brand structure.
Disciplines
Campaign Development, Ad Design, TV
What the client is saying
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